Apollo

Apollo – Enabling A Stable, Compliant, and Successful Cross-Border Coop For Germany’s Duty-Free Leader

Background Introduction

Apollo, a leading German duty-free retailer, seamlessly integrates online and offline operations. With three brick-and-mortar stores in Germany and more than 3 million annual visitors, the company offers a diverse portfolio of over 3,000 products. These span multiple categories such as beauty and personal care, bags and watches, kitchenware, nutritional supplements, and baby products, many of which are sensitive goods.
As Chinese consumer expectations evolve, along with rising cross-border compliance requirements and the need for enhanced supply chain experiences, Apollo, like many international brands and traders, seeks more stable, transparent, and sustainable cross-border solutions.

Apollo Duty-Free Store

Challenges

1. Tax Refund Complications

Most logistics channels fail to provide complete and compliant tax-refund documents, resulting in non-refundable orders that erode profits and severely undercut competitiveness.

2. Logistical Delay

While Apollo’s cross-border direct shipping volumes are increasing, delivery times remain highly unpredictable. Delays can trigger returns and order cancellations among high-net-worth consumers, significantly impacting sales.

3. Unpredictable Costs

Logistics expenses fluctuate widely due to policy changes, flight schedules, and seasonal peaks, making budgeting ineffective. The inability to forecast actual costs hinders the development of stable business plans.

4. Disconnected Systems

Apollo’s online store, payment system, and logistics operations are not integrated, resulting in nontransparent order tracking. This increases operational and after-sales pressure, keeping the operations team under constant strain.

Our Solutions

1. Compliant & Stable Cross-Border Clearance Solution

Designed around multi-country regulatory policies, our solution meets European tax-refund requirements while aligning with China’s preferential tax policies. A fully electronic clearance system ensures faster, more stable processing, turning high-sensitivity goods from risky into manageable.

2. Transparent & Predictable Cost Model

Featuring clear billing and upfront cost forecasting, we lock in expense ranges early, minimizing operational uncertainty and budget volatility for Apollo.

3. No-development & Full-chain Visual System Integration

We integrates European local payment, order import, and logistics tracking without the need for custom technical integration. We also offer end-to-end visibility from order to delivery, cutting down manual coordination and repetitive operational tasks.

Sencent Backend for Apollo
Visualized Logistics

4. End-to-End Logistics Optimization

Centers on a direct shipping mode via third-country transit to shorten the logistics chain, we ensure faster delivery, and boost success rates, all tailored to Apollo’s actual business needs.

Our Achievements

Our solution for Apollo has now been operating smoothly for several months. Through this partnership, Apollo’s orders benefit from both European export tax rebates and China’s preferential import tax policies, while maintaining reliable trunk-line delivery schedules. After arriving at the Hong Kong receiving warehouse, parcels are repackaged for added security before final dispatch. And thanks to streamlined electronic customs clearance and seamless handoff to logistics partners after clearance, packages now reach consumers in an average of 4 days. Now, the overall process for a single Apollo’s order from roughly 40 days to just 14 days, achieving a 100% customs clearance success rate and reducing costs by 15%. Apollo has commended our high level of professionalism, noting that each module operates transparently, the cross-border supply chain is clear and controllable, and repetitive manual tasks have been significantly reduced. Together, we have truly created a win-win partnership.
Apollo Store

Connect With Sencent Now!

SENCENT has established a strong foothold in the Cross-Border eCommerce sector by delivering innovative solutions that break away from conventional models. Our competitive edge lies in proprietary system architecture, customization capabilities, and proven expertise in scalable platform development – all tailored to address the unique complexities of Chinese eCommerce.

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