Background Introduction
Mannatech was founded in the United States in 1993 and listed on NASDAQ six years later. In 2016, Mannatech officially entered the Chinese market through cross-border eCommerce.
For over 30 years, Mannatech’s business has spanned more than 26 countries and regions worldwide. The company boasts advanced research laboratories and a team of physicians, scientists, and researchers from around the world, provides a solid foundation for Mannatech to develop high-quality nutritional products. Mannatech has long been committed to improving the health and well-being of all humanity, and people worldwide have benefited greatly from using and sharing their products. To meet the evolving health needs of its customers, Mannatech continues to develop many high-tech new products, bringing new health benefits to its customers.
Challenges
1. Never-used Import Strategy
In the past, Mannatech had been supplying its merchandise to the Chinese market solely via bonded warehouse importation channels, but it faces challenges in terms of the flexibility of goods allocation in Hong Kong, Macao, and Taiwan. Although they knew about the B2C straight-to-consumer delivery option, Mannatech remained completely inexperienced with it and had never sent out a single item through that route. They were quite keen to test this pathway to gain more market size, yet doubts and concerns over potential setbacks had prevented them from making that initial move.
2. System Integration Gap
Mannatech previously relied on a 3rd-party provider to handle the connection between their platform and Customs. Now they are required to establish integration between multiple sides once they starting direct shipping mode to expand their market. However, they lack the expertise and are unsure how to proceed with the transition.
Our Solutions
1. Reliable Handling
As an officially certified and qualified CBEC platform recognized by China Customs, SENCENT process thousands of B2C direct-shipping orders every day. This proven capability made the entire operation effortless for Mannatech. They simply supplied accurate product information and confirmed inventory readiness, while we seamlessly managed every remaining step from start to finish. Integration helps enable flexible allocation of goods in Hong Kong, Macao, and Taiwan region, and improve Mannatech’s supply chain responsiveness.
2. Complete Operational Integration
We integrate directly with Mannatech’s payment partner, order system, warehouse management, logistics tracking, and China Customs — all without any custom technical development. Seamless process integration ensures the continued operation of both new BC mode and current BBC mode for Mannatech, with simple operation and controllable risks. We also connect JD express for Mannatech for the last-mile delivery as they expected, ensuring their customers enjoy one of the best local logistics experiences.
SENCENT assists Mannatech in fulfilling China Customs compliance requirements throughout the entire process, reducing the risk of violations and providing robust support for their import operations.
Our Achievements
Through its strategic partnership with SENCENT, Mannatech has smoothly implemented full B2C direct shipping operations into China. Our close collaboration, which is grounded in open dialogue and precise technical alignment, has enabled Mannatech to launch this new marketing channel without modifying their existing systems. The result has been a marked acceleration in their market penetration across China.
Both parties recognize the significant strategic value of this partnership, with Mannatech actively endorsing our ability to deliver efficient, adaptable cross-border solutions that meet the fast-changing demands of the Chinese market.
SENCENT has built a strong position in the CBEC sector by offering innovative solutions that move beyond traditional approaches. Our competitive advantage stems from a proprietary system architecture, deep customization capabilities, and extensive expertise in building scalable platforms specifically designed for the complexities of Chinese eCommerce.
Connect With Sencent Now!
SENCENT has established a strong foothold in the Cross-Border eCommerce sector by delivering innovative solutions that break away from conventional models. Our competitive edge lies in proprietary system architecture, customization capabilities, and proven expertise in scalable platform development – all tailored to address the unique complexities of Chinese eCommerce.
